Enhancing Typography & Design

Brand, Design

In today’s digital landscape typography is everything.

Your choice of typeface has a physiological effect on the way people perceive your brand. Certain typefaces can provoke feelings of power and importance while others can elude to cheerful emotions. Whether viewing on a screen or off, choosing a type that fits your brand personality can either hinder or enhance your message.

In fact, every element of your type/design contributes to the overall user experience. When paired with unique printing processes, stocks and paper weights, users are not only able to see quality but feel it.

Experience Engraving

Linked to the Gilded Age, engraved monograms on calling cards presented a level of prestige that spoke to a person’s status. While technology has changed over time the standing of engraving and its association with high society has remained the same. Accredited for its startling clarity, color purity, and depth, engraving is formed by etching a type/design into a metal plate, coating the plate with inked and then pressed into paper. Once complete, the process reveals a raised image that begs to be touched over and over. Of course, when it comes to typefaces and designs, not all lend themselves to the beauty of engraving. To help achieve your unique vision, we lined out some tricks of the trade.

Tricks of the Engraving Trade

Paper

To create a dramatic impression pick a thick cotton fiber paper that is able to withstand the pressure of a metal plate coming down at tons per square inch. This will allow your type/design to create definition without breaking through the paper.

Ink

Since engraving utilizes a thicker ink, light colors are susceptible on darker stocks. If you choose to have multiple colors keep in mind that each color requires its own plate and separate pass. This can become more time-consuming and expensive.

Bruising

The immense pressure created by the etched plates during the process of engraving leaves an indentation on the backside of the paper. When designing this can cause the images or text on the back side of your product to be deformed.

Lines

Engraving lends itself to fine lines when thicker lines are introduced the color can appear broken and incomplete. To achieve the best results, try to stay under a 2-point line weight.

Popular Engraving Styles

Typefaces appear bolder when engraved, it’s best to choose a font with thinner lines. When the same typeface is offset printed, a bolder weight is recommended. Below are the most standard engraving styles.

If you have any questions or want to know more a feel free to leave a comment or contact us directly.

Leave a Reply

Your email address will not be published. Required fields are marked *