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Category: Brand

Engage The Senses

Hayley Olsem May 24, 2019May 24, 2019 Brand, Design, Trends0 Comment on Engage The Senses

Tactile Is Memorable A sympathetic embrace. An excited high five. A confident handshake. Few things solidify relationships like the sense of touch. In a world of increasingly impersonal communications technologies, the trend in corporate identity materials is for tactile print...

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Think Outside The Box

Hayley Olsem February 2, 2018February 2, 2018 Brand, Design, Fine Print0 Comment on Think Outside The Box

Forecasting sales goals and budgets for the year can be exhausting and often times chaotic. To stay pertinent in your customer’s mind all year long, even when it gets busy, all occasion cards are the perfect way to be there...

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Understanding Engraving

AnnaJane Gebicker August 15, 2017August 15, 2017 Brand, Design0 Comment on Understanding Engraving

Engraving is the most distinguished and oldest forms of raised printing; a true craft in its own right; dating back to the 1500’s. Sadly, thermography is often mistaken for engraving but with a trained eye, you will see the distinct...

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Enchant with Elegance

Hayley Olsem August 4, 2017August 4, 2017 Brand, Design, Fine Print0 Comment on Enchant with Elegance

A well designed corporate holiday card can leave a lasting impression. Sarah Turk, a stationery analyst at the research firm IBISWorld stated, “I think that especially in a digital age, paper now has more value than it ever has.” As...

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Understand Embossing

AnnaJane Gebicker April 19, 2017April 19, 2017 Brand, Design, Fine Print, Trends0 Comment on Understand Embossing

Looking to increase tactility, elegance or memorability with your printed materials in a cost effective way? Embossing might be just what you’ve been looking for. Its unyielding texture and visual appeal promote a sense of elegance that begs for your...

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The Merger

Hayley Olsem March 2, 2017April 26, 2017 Brand, Fine Print0 Comment on The Merger

Three loved brands merged to become one. Acquired by Taylor Corporation: 2017 United to preserve, protect and promote the art of fine printing in the modern era, Echelon, was formed by the merger of BurdgeCooper, Complete Graphics, and The Ligature....

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Enhancing Typography & Design

Hayley Olsem December 7, 2016May 2, 2017 Brand, Design0 Comment on Enhancing Typography & Design

In today’s digital landscape typography is everything. Your choice of typeface has a physiological effect on the way people perceive your brand. Certain typefaces can provoke feelings of power and importance while others can elude to cheerful emotions. Whether viewing...

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